GreenSky Credit has set the record in the credit finance industry in the adoption of technology, in the quest to demystify the loan application process. The company, after its establishment in 2006, has been very instrumental in making sure that the customers of credit finance get the best services that they deserve. One of the gaps that the founders of GreenSky Credit had identified in the market while establishing the organization was the fact that many customers could leave the doors of the creditors with dissatisfaction. Either because they never got the sufficient funding that they expected or the customer service was poor. To curb this, they decided to form GreenSky, an organization that would fund creditors so that they can afford to maintain their relevance to their clients. This has moved far to ensure that the flow of borrowers into those small lending firms is consistent.
Another challenge that has been identified by the principal of GreenSky Credit, David Zalik, is the time-consuming process to which the borrowers were subjected whenever they happened to seek credit. A lot of details and scrutiny were also involved which brought about a lot of frustrations to the clients. To solve this, GreenSky Credit, with the help of Zalik David, has introduced a platform that will enable the clients of these small lending firms to borrow money through online loan application. This is an advancement that has taken too long to innovate, but it will solve the problems that have been facing the borrowers. First, the only requirement of the customers will be an internet connection. This will enable the clients to log into the company’s site and complete the loan application and wait for the funds to be disbursed to their accounts shortly.
One secret that Zalik possesses and has led to the growth of GreenSky Credit is the creation of strong relationships with the financial institutions and the small creditors. Instead of spending too much money on advertising the company on the mainstream media, David prefers moving to the grass root and try building viable and constructive relationships with these firms which enable GreenSky Credit to minimize the lending risks by spreading it to these small creditors.