Luiz Carlos Trabuco Cappi: A Lasting Legacy With Bradesco Bank

Last March 2018, Luiz Carlos Trabuco Cappi had to step down from his position as the 4th president of Bradesco Bank. Octavio de Lazari Junior will replace the former executive of the financial institution. Luiz Carlos Trabuco Cappi rose to fame after he was chosen by the board of directors at Bradesco Bank to serve as the next president after the former president retired due to old age. When he was promoted to the position as the president of the company in 2009, he rallied for several reforms within the company.

Luiz Carlos Trabuco Cappi started working at Bradesco Bank when he was only 17 years old. He was assigned to become a bank clerk, and with more than 40 years of experience working for the company, he realized that something must be done to ensure that the employees are treated fairly. He looked into the employee’s benefits and promised that he would do everything to promote welfare among the employees of the company.


Another incident that made him popular among his colleagues would be his approach when it comes to the condition of the company. Luiz Carlos Trabuco Cappi is making sure that they are not trailing far behind their competitors, developing creative ways on how the company could become the leading bank in the country once again. In 2009, the merger of their closest rivals – Unibanco and Banco Itau – removed Bradesco Bank from the pedestal as the largest and leading bank in the country. It is now in the hands of Luiz Carlos Trabuco Cappi how he could bring the company back to its former glory.

Some of the actions that he considered were the purchase of HSBC Brazil. Bradesco Bank purchased the Brazilian arm of HSBC for $5.2 billion. The acquisition was controversial because of its excessive price, but it soon became apparent that the merger would yield more benefits to Bradesco Bank. After the transaction, their stock price skyrocketed, and it brought back many investors according to Luiz Carlos Trabuco Cappi felt a sigh of relief after he saw that his decision turned out to be favorable for the company.

After the acquisition of HSBC Brazil, Bradesco Bank continued to purchase smaller banks in the country’s remote regions, hoping to place the local financial institutions under their control and to increase the number of investors that they have. Now that Luiz Carlos Trabuco Cappi is retiring from his position, he is hoping that his successor would continue his legacy.

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