From humble beginning, The RealReal is today one of the most important sites for online luxury consignment, with multiple locations throughout the United States, and more than 600 employees. The site was founded by Julie Wainwright in 2011, who has prior experience in the tech industry since the 1990s, and it offers authentic items as well as worldwide shipping, thanks to its team of experts. Wainwright also worked as a chief executive of the website Pets.com earlier in her career, prior to founding The RealReal.
Due to the team’s commitment, over 4 million items have been sold, both online and offline since its inception. Their stores offer a vast array of products, from the affordable Wool Proenza pants and cotton Tome Dress, to the more luxurious and expensive Gucci products.
The RealReal also has an impressive online presence, building a large following on the internet, their Instagram account having more than 130,000 followers. Besides the occasional inspirational motto or quote from a famous personality, they also publish photos of the products they are offering for sale, presented in a clean and artistic way. From Balenciaga and Gucci shoes, to different Versace products, one look at their Instagram feed can help potential customers gauge the quality of the products they are selling, as well as the diversity of items.
The items they display in their stores are available at the same time in their online shop, which offers the customers the choice to shop in a way which suits them best, whether it’s on the internet or in person, but at the same time it offers the sense of unpredictability, as an item could be sold at any moment and disappear from the shop. The business is constantly expanding and evolving, the team behind it being focused on innovation, as well as bringing the customer the ultimate luxury experience.