Podcast provides a unique platform especially for advertising and marketing. Its unique potential, which surpasses the traditional marketing and advertising platform, was recently tested in a survey commissioned by Norman Pattiz: master of podcast networking and founder, chairman and executive chairman of PodcastOne.
The results of the survey showed a remarkable brand lift for the five major national brands drawn from different industries and sectors. The two-phase survey lasted between four to six weeks and was conducted by Edison Research; a research company whose vice president of strategy accompanied Norman while he was releasing the results.
Learn more about Norman Pattiz: http://www.laweekly.com/location/norman-pattiz-auditorium-hamilton-high-school-6170801 and http://regents.universityofcalifornia.edu/about/members-and-advisors/bios/norman-pattiz.html
The first-of-its-kind study established that running various messages on the five selected brands through PodcastOne network significantly improved the brand visibility and positive customer perception of the brands while also increasing the willingness of the customers to buy the brands. Measured before and after the campaign, the pre and post-campaign results showed that some brands enjoyed up to 76 percent of brand lift.
Notably, a grocery brand that was included in the survey had a meager 7 percent brand lift. However, the post-campaign data showed that its brand lift rose to a staggering 60 percent. Conducted in 2016, the survey also showed that a casual dining restaurant enjoyed the greatest brand lift with post-study data showing that its brand awareness soared by 76 percent.
Towards Founding of Radio and Television Networks
Norman Pattiz’s name was synonymous with American media industry for many years especially from 1974 when he founded Westwood One Radio. His award winning management of the media outlet saw him guide Westwood One to the number one spot nationally.
It became the country’s leading radio network with some of the most lucrative deals in the industry. Mr. Pattiz was committed to nothing less than the best in the industry. And the best deals he won.
Westwood One portfolio grew tremendously and many media outlets including CNN contracted it to air their various programs. For sports lovers, Westwood One was the port of call for all news and major sporting events.
It is such visionary leadership that the National Radio Hall of Famer brought to Broadcasting Board of Governors following his appointment in 2000 and retention in 2002 by President Clinton and Geroge Bush, respectively.
As a member of the board, he left a lasting legacy of numerous radio and television networks broadcasting programs in local dialects. The founder of Courtside Entertainment Group was instrumental in the founding of Voice of America Radio and Middle East Broadcasting among other nonmilitary radio stations broadcasting primarily in the Middle East.