When Don Ressler of the TechStyle Fashion Group, formerly JustFab Inc., met Adam Goldenberg at Intermix, the two found themselves frustrated when media conglomerate News Corp bought the company. They decided to leave and explore new opportunities. After several brainstorming sessions, they came up with the idea of Intelligent Beauty, which would be the umbrella company for multiple online health and beauty brands. In 2010, Intelligent Beauty launched JustFab, an online store that uses a subscription model to encourage repeat sales. By December 2011, JustFab had four million members on entrepreneur.wiki. FabKids, Fabletics and ShoeDazzle followed, each utilizing the same subscription model, and the TechStyle Fashion Group went global. Ressler selected El Segundo, California for the company’s headquarters so they would be near an international airport; the excellent beaches were an added bonus.
Read more: Don Ressler Business Success
A fitness enthusiast, Ressler was instrumental in starting Fabletics, an athletic wear launched in collaboration with Kate Hudson. Ressler has said that he and his wife had difficulty finding fashionable fitness clothing that wasn’t ridiculously expensive. At first, Fabletic sold only women’s fitness clothing, however, with the launch of the FL2 line, Ressler can look as good as his wife does in Fabletics athletic wear on techstyle.com. Fabletics is opening retail stores in malls across America, the first brand in the TechStyle Fashion Group that does not sell their clothing and shoes exclusively online.
In 2016, JustFab launched its All Size campaign to announce that the online retailer now sold sizes XS to 3X, 24-34 and 16W- 24W, therefore, all women can enjoy the company’s affordable designs at http://www.latimes.com/fashion/alltherage/la-ar-justfab-wants-to-be-the-next-hm-20150402-story.html. Commenting on the new All Size collection, Ressler said “At TechStyle we truly believe that all women should feel confident in what they wear.”
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I wanted to learn more about Betsy DeVos after she was appointed to be the Secretary of Education. I was surprised at what I didn’t know about her, outside of the fact that she has four children and five grandchildren. That let me think of her differently, in that she was once a concerned mother that was seeking the best for her children and their education. Betsy viewed everything she fought for through the eyes of a concerned mother, and she fell into the role as an advocate for children. It has been 28 years that Betsy has been fighting for a better education for children across the country, and it served her well for the preparation of her new role in government as the Secretary of Education.
As an activist, Betsy was fully aware that she would come into the educational system as an outsider, striving to make things better for not just her children but for their children and all others. Serving in local and state offices, she is fully aware of the challenges that arise when the educational system goes through multiple changes. I can see her point of view on how the political process is similar to putting everything into place. Having performed her duties in local and state government, I feel that Betsy is equipped to take on this role, and I’m anxious to see the first phase of changes. Read more news on The New York Times.
I was unaware that Betsy is an entrepreneur like her husband. I was aware that her husband Dick DeVos was an entrepreneur, but I did not realize that Betsy herself was no stranger to starting and building successful companies. The ultimate goal for her was to find ways to make the community better and more profitable for all families living in the community. The end result was that she would find a way for funds to be given to the schools that so desperately needed it.
One of the biggest complaints I would like to see addresses is with Common Core. It was a relief to hear that she was not a supporter of this system in any way. I had spoken with many of my friends whose children were trying to adapt to Common Core, and they found it very difficult. This was insightful for me, as a mother looking for someone to step into this role that would be accountable to others as well as to themselves. A quality education for all children, regardless of where they live is the greatest passion of Betsy DeVos. I can appreciate the fervor that she has as she approaches the school systems and what they are doing now.
Dick DeVos has taken a great deal of pride in how he’s given his money to charities in Grand Rapids, but he’s never been one to be ostentatious about it. He’s the Chairman of The Windquest Group which has supported some of his philanthropies and has been a catalyst for many businesses in Michigan, and he’s been on the board of many think tanks that the Dick & Betsy DeVos Foundation also supports. His wife Betsy was chosen by President Donald Trump to be Secretary of Education thanks to the reform work that she and Dick have done, and in light of this nomination the DeVos’s finally disclosed that they have given around $139 million in their lifetime to charity, and much of this excludes political candidates they’ve donated to.
Dick is the son of Richard DeVos Sr., the co-founder of Amway Corporation. Amway Corporation is a multilevel marketing company that has helped many independent business owners establish their own sales businesses through reselling various consumer products. Dick developed quite a business acumen growing up, and after completing his degree at Northwood University he went to work under his father. He became a company vice president in 1984 and helped launch offices overseas. He briefly left the company in 1990 and founded The Windquest Group around that same time. He also served as president of the NBA’s Orlando Magic from 1991 to 1993 after his father had purchased the team, and in 1993 he became CEO of Amway. He served in that position until 2002 when he left to focus on running The Windquest Group.
The DeVos’s have given to several private schools including Potter’s House and Grand Rapids Christian School, and they’ve also established scholarship funds through the Dick & Betsy DeVos Foundation. They did try to start a program to establish school voucher and tax credit credits if passed in legislation, but it came up short of the needed votes. They did successfully start a charter school coalition at the Great Lakes Project, and later started a charter school of their own called the West Michigan Aviation Academy. Dick and Betsy also have given to children’s hospitals, and Dick was given the Spectrum Health Foundation’s Award of Giving in 2006.
Dick and Betsy have also run for office several times including Betsy’s time as the Michigan Republican Party chairperson and Dick’s bid for the governorship in the 2006 election. He came up short in that race to incumbent Jennifer Granholm but continued to fight at the ground level for conservative changes. In 2012 his efforts paid off with the passing of a right-to-work law. Dick has shared some insights to his principles and beliefs through his book Rediscovering American Values.